Radio Broadcasting industry Research Paper Example | Topics and Well Written Essays - 1250 words

Radio Broadcasting industry - Research Paper Example iHeartMedia Inc., which is the main competitor for Cumulus Media Inc., focuses on radio broadcasting while owning over eight hundred and fifty full power AM and FM stations in the US, which makes it the biggest owner of radio stations. Furthermore, the company has leased two channels on the Sirius and XM satellite radio while expanding its online presence via the iHeartRadio platform and specializing in outdoor advertising via its subsidiary, the Clear Channel Outdoor Holdings Inc. The tag, clear channel, originated from AM broadcasting and referred to a channel whereby only a single station transmits. In US, clear channel stations boast of exclusive rights to the frequencies their possess in a huge part of the continent during the night time when AM signals can travel further as a result of skywave. The new title of the company is designed to symbolize its rising digital business. At the beginning of 2014, the company announced that it was fostering a marketing partnership with SFX Entertainment, which was to enable the two companies to collaborate as far as electronic dance music content is concerned. This content is designed for its terrestrial and digital radio outlets such as Beatport top twenty countdown, a countrywide talent show as well as an original live music series that is comprised of two concerts. This partnership is supposed to expand on the EDM-oriented outlets of the iHeartMedia, additionally; the company’s staffs believe that the agreement would be instrumental in the provision of a higher degree of national exposure to the present and upcoming EDM artists. Another company that competes with Cumulus Media Inc is Sirius XM Holdings that provides two satellite radio services that operate in the US; XM Satellite and Sirius Satellite Radio. It further has a subsidiary in Canada referred to as Sirius XM Canada that provides Sirius and XM